As the digital designer for the marketing team at Stride Rite, I spearheaded all digital graphic, motion, and illustrative designs for sale campaigns, web design updates, and recurring emails; all of which directly increased customer engagement and digital revenue.
For every asset included in each campaign or email, I retouched the product-photography/lifestyle imagery, created the animations, and made design decisions for the layout.
applications:
As the digital designer for the marketing team at Stride Rite, I spearheaded all digital graphic, motion, and illustrative designs for sale campaigns, web design updates, and recurring emails; all of which directly increased customer engagement and digital revenue. For every asset included in each campaign or email, I retouched the product-photography/lifestyle imagery, created the animations, and made design decisions for the layout.
applications:
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EMAILS
A collection of emails I created.
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CAMPAIGNS
halloween shop.
The Halloween shop consisted of 6 themes of shoe styles that paired well as specific children's costume: witch, dinosaur, superhero, firefighter, unicorn, and pirate. I retouched product photography prior to drawing the illustrations into the imagery. A smaller campaign, this shop yielded 40+ assets to be used for the Stride Rite social media, website, and emails. Below you can see some of the email designs, the product page's headline-banner, as well as some Instagram story assets used for this campaign.
The Halloween shop consisted of 6 themes of shoe styles that paired well as specific children's costume: witch, dinosaur, superhero, firefighter, unicorn, and pirate. I retouched product photography prior to drawing the illustrations into the imagery. A smaller campaign, this shop yielded 40+ assets to be used for the Stride Rite social media, website, and emails. Below are some of the Instagram story assets used in this campaign.
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flash sale.
The "flash sale: $19.95 sale styles" was a recurring campaign of a design style I categorized and templated for future campaigns. I utilized a recurring theme of falling images, all illustrated by me, behind the sale messaging of which would directly correlate to the season, products, or patterns of the shoes. Many assets were created specifically for the Stride Rite website, Stride Rite emails, social media ads, Stride Rite social media story/feed, SMS texting, as well as brand partners. To the left is an example of some of these assets.
The "flash sale: $19.95 sale styles" was a recurring campaign of a design style I categorized and templated for future campaigns. I utilized a recurring theme of falling images, all illustrated by me, behind the sale messaging of which would directly correlate to the season, products, or patterns of the shoes. Many assets were created specifically for the Stride Rite website, Stride Rite emails, social media ads, Stride Rite social media story/feed, SMS texting, as well as brand partners. To the left is an example of some of these assets.
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holiday savings.
The "Holiday Savings" was a one-off sale campaign I designed. I used a paper-textured holiday hangtag concept as the main imagery to contain the sales' messaging. I also created a dotted-denim textured background to replicate a shoe pattern within the sale. Many assets were created specifically for the Stride Rite website, Stride Rite emails, social media ads, Stride Rite social media story/feed, SMS texting, as well as for brand partners. Below are examples of some of these assets.
The "Holiday Savings" was a one-off sale campaign I designed. I used a paper-textured holiday hangtag concept as the main imagery to contain the sales' messaging. I also created a dotted-denim textured background to replicate a shoe pattern within the sale. Many assets were created specifically for the Stride Rite website, Stride Rite emails, social media ads, Stride Rite social media story/feed, SMS texting, as well as for brand partners. To the right is an example of some of these assets.
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winter break: back-to-school.
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